03 / 2026
Self-initiated / Ecommerce website / Brand world / Art directionShopify · In development
STUDIO CRFT
An attitude-led wall-art brand translated into commerce without becoming a generic poster shop.
Self-initiated Shopify website / In development / Recreated UI shown as website presentation.
Organise a growing art catalogue, multiple physical variants and three connected brand worlds inside one direct Shopify experience.
Artwork, titles and editorial rhythm lead. Collection, product and cart controls stay restrained while supporting poster and black-metal framed formats across multiple sizes.
Ecommerce design / Brand world / UX / Art direction / Shopify
THE SHOPIFY
DEVELOPMENT
THEME.
A direct presentation of the three real site worlds: Home, The Collections and The Studio.
HOME
The actual homepage direction: full-height imagery, restrained navigation and direct typography.
VISUALS FOR THOSE WHO REFUSE GENERIC.
Built around culture, attitude and a point of view. Made to be remembered, not just seen.
THE COLLECTIONS
THE COMMISSIONS
THE STUDIO
BUILT AROUND CULTURE, ATTITUDE AND A POINT OF VIEW.
THE COLLECTIONS
The landing page keeps five collection worlds visually equal and easy to scan.
WALL ART FOR PEOPLE WHO REFUSE GENERIC.
Five collections of wall art. Different worlds, one unmistakable point of view.
Five collections of wall art. Different worlds, one unmistakable point of view.
01THE ISLANDS
02THE UNREAL
03THE STATEMENTS
04THE WEST
05LIMITED EDITIONS
Reserved for future releases.
THE STUDIO
Creative direction and campaign work sit in a simple two-column selected-work grid.
WE BUILD WORLDS PEOPLE REMEMBER.
Creative direction, campaigns and visual worlds for brands. Culture first. Story before tools.
PRODUCT DETAIL
One faithful product view shows the real commerce structure without turning the case into a catalogue.
